Case Study: Empowering Creators to Build a Community for Creators - The Story of ConvertKit
Key results
The challenge
ConvertKit, an email marketing platform for online creators founded in 2013, is a community-driven company serving tens of thousands of paying customers. It set out to build an online community for creators, powered by creators, where members could share resources and get answers about the product and their businesses.
The solution
ConvertKit launched its creator community on the Bettermode platform in 2020, using Spaces, Collections, SSO, and a Leaderboard. Membership is free to anyone who registers with ConvertKit, with access managed through Single Sign-On.
“Bettermode helped us create a user-friendly brand community with familiar design elements and customize it to serve the various needs of our customers.”
HCHaley ChamberlainContent & Community, ConvertKit
The results, in context
Within 12 months of launch, the community grew to more than 44,000 creators. It also accumulated close to 7,000 answers as members helped one another.