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Case Study: Neilson Financial Services cuts new-site production time 30% with Kontent.ai

Neilson Financial Services Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Neilson Financial Services
Industry
Insurance
Challenge
Needed to scale sites across brands and markets.
Headline result
A multi-brand insurance provider brought website delivery in house across markets with a headless CMS

Key results

30%
decrease in production time for new sites
14
websites launched in house
within 3 years

The challenge

Neilson Financial Services, a multi-brand life-insurance provider, needed a way to quickly scale and deliver websites across multiple brands and markets without heavy ongoing developer support for content.

The solution

Neilson adopted Kontent.ai as its headless CMS, enabling marketers to create content independently and the team to design and launch websites in house.

Adopting Kontent.ai has revolutionized our approach to content management. We needed a solution that would allow us to quickly scale and deliver across multiple brands and markets, and Kontent.ai has provided exactly that.

DK
Darragh Kenny
Lead Frontend Developer, Neilson Financial Services

The results, in context

Neilson Financial Services reports designing and launching 14 websites in house within three years and a 30% decrease in production time for new sites after adopting Kontent.ai, with marketers now able to create content without developer support.

Products used

Kontent.ai Kontent.ai