Case Study: Dentsu cuts content-change time 90% and reaches market 10x faster with Kontent.ai
Key results
The challenge
Dentsu, a global digital and marketing agency, found that beyond the most basic content changes, everything had to go through its development team. This made even small page updates slow and costly and limited how quickly marketers could respond.
The solution
Dentsu adopted Kontent.ai as a headless CMS, giving marketing users direct control to make and publish content changes without developer involvement and enabling real-time updates.
“Now, with Kontent.ai, it's easy to make changes as you go. The real-time updates allow us to save both time and money.”
SRSabrina RodriguezGlobal Head of Digital Marketing, Dentsu
The results, in context
Dentsu reports a 90% reduction in the time spent making content changes and 10x faster time to market after moving to Kontent.ai. The company also cites $81,000 in annual savings on CMS and hosting costs and $47,000 in annual savings on development costs.