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Wholesale / PackagingSourced

Case Study: Paper Mart drives thousands in B2B revenue with Narvar Track

Paper Mart Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Paper Mart
Industry
Wholesale / Packaging
Challenge
Manage delivery delays and turn tracking into a channel
Headline result
Packaging supplier Paper Mart turned tracking pages into a sales channel with Narvar, reaching 51% shopper engagement and more than 57,000 unique visits in six months.

Key results

51%
Shopper engagement
post-purchase properties
57,000+
Unique visits
in six months
$1,000s
Extra B2B revenue generated
via tracking-page click-through

The challenge

During 2020 pandemic disruptions, Paper Mart faced delivery delays that increased call-center volume and negative reviews, threatening revenue despite its historically 99% same-day fulfillment rate.

The solution

Paper Mart deployed Narvar Track, Notify, and Monitor to set proactive delivery expectations and turn branded tracking pages into a marketing channel.

“Narvar is actually driving sales. People will hang on to their tracking emails.”

AM
Allison McGuire
Vice President of Marketing, Paper Mart

The results, in context

Paper Mart reached 51% shopper engagement on its Narvar-powered post-purchase properties, drawing more than 57,000 unique visits in six months. The branded tracking experience generated thousands of dollars in additional B2B revenue as customers clicked through to reorder.

Products used

Narvar Narvar TrackNarvar Narvar NotifyNarvar Narvar Monitor