Case Study: Mindstream grew to 210,000 daily readers in 17 months on beehiiv

Key results

The challenge

Mindstream, a daily AI news and insights newsletter run by founders Matt Village and Adam Biddlecombe, began with just 5 subscribers in May 2023. The team needed a platform that could support rapid audience growth and reliable daily publishing.

The solution

Mindstream published daily on beehiiv, using its newsletter-first tooling and ad monetization to grow readership and generate revenue around the newsletter as the core product.

The results, in context

Mindstream grew from 5 subscribers to 210,000 daily readers in 17 months, publishing 650+ consecutive daily editions without missing a day. The founders said ad revenue over a short window exceeded beehiiv's annual enterprise cost.

Products used