Case Study: Catskill Crew grew from 200 to 10,000+ subscribers in under a year on beehiiv

Key results

The challenge

Catskill Crew, founded by Mike Kauffman, is a local newsletter covering community events, history, and culture in the Catskills region of New York. The publication set out to build an engaged regional audience and diversify how a local publication earns revenue.

The solution

The publication ran on beehiiv, using its subscription growth and monetization tools to expand its list and build multiple income streams around events, local ads, and merchandise.

The results, in context

Catskill Crew grew from 200 to over 10,000 subscribers in under a year and was on track to close 2024 above 12,000. It reported 11+ revenue streams, including monthly events generating about $2K each and a projected $12K profit from an upcoming Crew Cards launch.

Products used