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Case Study: Last Money In reached $500K+ ARR with its paid beehiiv newsletter

Last Money In Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Last Money In
Industry
Financial Services
Challenge
Build a paid newsletter revenue stream around private-market investing
Headline result
$500,000+ ARR for the paid Deal Sheet newsletter in 7 months

Key results

$500K+
Paid newsletter ARR
Deal Sheet, 7 months
40,000
Subscribers
in 14 months

The challenge

Last Money In, co-founded by Alex Pattis and Zachary Ginsburg, is a media brand demystifying syndicates and private-market investing for syndicate leads, LPs, and accredited investors. The team wanted to grow a subscriber base and build a paid newsletter revenue stream.

The solution

Last Money In published on beehiiv and launched a paid product, Deal Sheet, alongside its free newsletter and sponsorships.

The results, in context

Last Money In's paid Deal Sheet newsletter reached $500,000+ ARR in 7 months, while the free newsletter grew to 40,000 subscribers in 14 months. The brand set a 2025 target of 70-80K subscribers.

Products used

beehiiv beehiivbeehiiv Paid subscriptions