Media & PublishingSourced

Case Study: Growth Daily cut customer acquisition cost 30% with beehiiv's Ad Network

Growth Daily Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Growth Daily

Industry

Media & Publishing

Challenge

Acquire high-quality subscribers cost-effectively at scale

Headline result

30% lower CAC using the beehiiv Ad Network, ranked #2 of 15+ channels

Key results

-30%

Customer acquisition cost

beehiiv Ad Network

85,000+

Subscribers

#2 of 15+

Acquisition channel rank

channels tested

The challenge

Growth Daily, a daily marketing newsletter for 85,000+ marketers and CEOs, needed a cost-effective, scalable way to acquire high-quality subscribers across many channels.

The solution

The newsletter used beehiiv's Ad Network to acquire subscribers, scaling spend as the channel proved efficient.

“From a CAC and quality perspective, it's a no-brainer once you crack your landing page.”
MM
Marketing Max
Founder, Growth Daily

The results, in context

Growth Daily reported a 30% reduction in customer acquisition cost using the beehiiv Ad Network, which it scaled from 10% to 40% of its total marketing budget. It ranked the channel #2 out of 15+ tested acquisition sources and grew to 85,000+ subscribers.

Products used

beehiiv beehiivbeehiiv beehiiv Ad Network