Case Study: McLaren Racing doubles partner-user onboarding with Okta
Key results
The challenge
With more than 50 brand partners in its network, McLaren Racing set a goal of expanding its active partner users from 500 to 1,000. It needed a secure identity platform that could scale and make it faster and easier to onboard those users across its B2B and B2C footprints.
The solution
McLaren adopted Auth0, part of Okta, to manage identity for its partner network and fans, using single sign-on and automated onboarding to support growth across both B2B and B2C.
“We're excited by the partnership with Okta, not only because there's a really strong alignment of brands, but because we believe in the technology.”
DKDan KeyworthDirector, Business Technology, McLaren
The results, in context
McLaren reported 100% growth in the number of partner users being onboarded, attributing the scale to Auth0, as it worked toward its goal of expanding from 500 to 1,000 active partner users.