Case Study: Max Stores re-engages dormant subscribers with a 41% open-rate comeback campaign in Moosend

Key results

The challenge

Max Stores, a Greek retail company founded in 1992 with 10 stores and more than 300 employees, needed to re-engage an email subscriber base that had gone inactive after months of silence.

The solution

The team launched a single re-engagement campaign in Moosend on January 27, 2026, leading with a clear "we're back" brand reintroduction before promotional incentives such as a welcome-back discount, sent to verified opt-in subscribers.

The results, in context

The comeback campaign delivered a 41% open rate and a 6% click-through rate.

Products used