Case Study: Anastasia Blogger holds a 25% open rate across 27,000 subscribers with Moosend

Key results

The challenge

As Anastasia Blogger's subscriber list grew, open rates declined and at one point fell below 20%. She also had poor support from a previous email provider.

The solution

She adopted Moosend and used its spam-testing and A/B testing features to check subject lines and avoid spam filters before sending, testing versions against a portion of her list and keeping a clean, healthy list.

The results, in context

Open rates became consistent at around 25% across a list of roughly 27,000 subscribers. Moosend's 98% deliverability rate, combined with spam and A/B testing, helped sustain the improvement.

Products used