Case Study: Marine Layer lifts revenue per session 125% with recommendations
Key results
The challenge
Apparel brand Marine Layer wanted to introduce onsite product recommendations as part of a Shopify 2.0 rebuild without adding operational overhead for its team.
The solution
Working with agency Pattern, Marine Layer implemented Nosto's Product Recommendations, going live with two recommendation placements that run automatically.
“Collaborating with Pattern and Nosto on our Shopify 2.0 rebuild has opened exciting new opportunities. Even with just two recommendation placements live, we've seen strong results, and it all runs seamlessly in the background.”
RVRosalind VolckmannDirector of Marketing & Ecommerce, Marine Layer
The results, in context
Marine Layer documented that shoppers who engaged with recommendations were 2x more likely to convert, spent 31.5% more per order on average, and generated 125% higher revenue per session, with only two placements live.