Case Study: LSEG increases sales opportunities 44% with Salesloft
Key results
The challenge
Account managers handling up to 400 accounts each were trapped in reactive work — complaints, escalations, and churn prevention — leaving no time for proactive outreach. They frequently lacked basic account information, such as renewal dates, until a cancellation notice arrived. The result was visible churn and demoralized teams.
The solution
LSEG consolidated data from 10 marketing platforms and 14 other platform instances into a unified database mapped to accounts. That data generated intelligent signals fed into Salesloft — including alerts six months before renewal, with usage and competitive context — using Salesloft Rhythm for prioritization and Cadence automation for outreach.
“Sellers weren't failing at selling. They were buried in low-value operational work.”
CHChris HeathcoteStrategic Program Manager, LSEG
The results, in context
The signal-driven approach lifted opportunities created by 44% and drove a 53% increase in seller efficiency. Outbound reply rates rose from 12% to 30% as sellers spent more time on proactive, informed engagement.