Case Study: Kallidus grows monthly opportunities 32% with Salesloft
Key results
The challenge
Kallidus's business development reps lacked a unified prospecting process, relying on manual Salesforce add-ons with sporadic execution. There was no defined cadence strategy and communication was inconsistent. Reps targeted 30–40 calls per day but were achieving only 20–30.
The solution
Kallidus implemented Salesloft cadence automation with A/B testing to standardize and optimize prospecting communications, and layered on an account-based tiering strategy for targeted outreach, supported by Salesloft University training.
“I think the support is one of the best parts about your service. You guys have clearly nailed it from a customer success perspective.”
CSChris ScotneyHead of Business Development, Kallidus
The results, in context
Monthly opportunities per BDR rose 32%, from £113,000 to £151,000. Monthly email volume grew from 1,400 to 4,000, email reply rates improved from 2–5% to 10%, and the BDR team expanded from 5 to 15 members.