Case Study: Advanced increases leads 31% with Salesloft coaching and analytics
Key results
The challenge
A relatively new BDR team at Advanced lacked process consistency, activity visibility, and skill alignment needed to hit growth targets. Leadership wanted to give customers a consistent, best-practice buying experience while developing a young team.
The solution
Advanced used Salesloft Live Call Studio, Coaching, and Analytics to record and review calls, run peer coaching on good and challenging calls, and standardize messaging while monitoring rep performance through the funnel.
“We wanted to give our customers a consistent buying experience that is based on best practices and focused on them, with a relatively new team.”
PSPete SadlerDirector of Customer and Product Marketing, Advanced
The results, in context
Salesloft-driven coaching and analytics increased leads by 31%, exceeding the team's 25% target. Leadership gained funnel-wide engagement visibility that reinforced rep and sales-leadership performance.