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Software — PropTechSourced

Case Study: Lighthouse lifts sign-up conversion 62% after switching from Auth0 to Stytch

Lighthouse Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Lighthouse
Industry
Software — PropTech
Challenge
Auth0's rigid data model and redirect-based flow hurt onboarding conversion.
Headline result
Lighthouse reported a 62% improvement in sign-up conversion with an embedded Stytch auth flow

Key results

62%
Improvement in sign-up conversion rate
vs. prior Auth0 flow

The challenge

Lighthouse, a rental platform, found that Auth0's inflexible data structure prevented offering users a choice between email and phone-number authentication. Auth0's redirect-based flow created a clunky onboarding experience that reduced conversion.

The solution

Lighthouse implemented Stytch's SMS one-time passcodes, email passcodes, and session management in an embedded, mobile-first flow that lets users pick their preferred identifier and applies just-in-time authentication for added security.

The documentation was very easy to understand and read. Also, the Stytch team responded super quickly to my questions about whether or not I could do certain things and updated the documentation the next day to reflect that.

JG
Jack Grzechowiak
Software Engineer, Lighthouse

The results, in context

After replacing the Auth0 flow with the embedded Stytch experience, Lighthouse reported a 62% improvement in its sign-up conversion rate. The team also cited clear documentation and responsive support during the build.

Products used

Stytch SMS OTPStytch Email OTPStytch Session Management