Case Study: Lacoste grows search's sales contribution 150% and more than doubles global sales with Algolia
Key results
The challenge
Lacoste, the global apparel brand, wanted its on-site search to match the premium user experience it is known for across its platforms worldwide. It needed fast, relevant search that would lift engagement and conversion, particularly on mobile.
The solution
Lacoste adopted Algolia for search across its global platforms, using features including Analytics and Rules, with search results delivered in under 50 milliseconds.
“Algolia is a critical part of the navigation experience on Lacoste platforms globally. Not only does it provide the stellar user experience Lacoste is known for, but it more than doubled our global sales.”
JNJulien NouetGlobal User Experience Manager, Lacoste
The results, in context
Lacoste reported a +150% sales contribution from search, a +210% increase in search use (+314% on mobile), a +37% conversion rate (+62% on mobile), and an 88% reduction in bounce rate. The company said Algolia more than doubled its global sales.