Food & beverage (coffee)Sourced
Case Study: La Colombe grew its subscriber base 41% in three months with Ordergroove
La Colombe Case StudySourced & dated by Case Study Desk
Key results
The challenge
La Colombe's average order value was barely moving and it wanted to grow subscribers, improve the subscriber interface, and reduce subscription-related support tickets.
The solution
La Colombe implemented Ordergroove with a subscribe-and-save option on eligible product pages, an improved subscriber interface, and analytics for program decisions.
“It only took a couple of months of working with Ordergroove to see that number rise 12%.”
EMEmily McCrackenSenior Manager of eCommerce, La Colombe
The results, in context
Ordergroove reports La Colombe grew its subscriber base 41% and lifted average order value 12% within three months. Subscription-related support tickets were reduced 50%, and customer lifetime value increased.
Products used
Ordergroove Ordergroove Subscriptions