Case Study: Kovai lifts audience engagement 60% and free-trial-to-paid conversions 30% with Wistia
Key results
The challenge
Kovai, a SaaS company behind products including BizTalk360, Document360, and Churn360, was building an ever-growing library of more than 1,000 videos and wanted a hosting platform that would keep viewers focused on its own products rather than routing them to recommended third-party content.
The solution
Kovai hosts its videos on Wistia and uses Wistia Analytics (engagement graphs and heatmaps) to optimize content, Wistia Forms as an email collector on on-demand webinars, and embedded product videos inside Document360.
“We generate at least three leads from each on-demand webinar on our site using Wistia Forms. Thus, our webinar videos act as a lead generation channel.”
SMSelvaraaju MurugesanHead of Data Science, Kovai
The results, in context
Kovai reports that engagement rose 60% and conversions from free trial to paid customers increased 30%. Newsletter promotion of its videos drove a 20% uptick in website traffic, feature adoption of newly released features rose 35% after embedding Wistia videos in Document360, and each on-demand webinar generates at least three leads via Wistia Forms, as published by Wistia.