Case Study: JOTT lifts conversion 95% on product recommendations
Key results
The challenge
French outerwear brand JOTT (Just Over The Top) wanted to improve its product discovery journey on Shopify, making it faster to surface product strengths such as color variations and to iterate on merchandising.
The solution
JOTT deployed Nosto's Product Recommendations, Personalized Search, Category Merchandising and Campaign Testing to personalize discovery and continuously test merchandising rules.
“The ease of use of Nosto's interface allows the JOTT team to quickly increase their skills, giving them an immediate preview of merchandising changes on the platform.”
PCPauline CometDigital Director, JOTT
The results, in context
JOTT documented a 95% increase in conversion on product recommendations and a 93% increase in average visit value since implementing Nosto. A/B testing also showed a 10% higher conversion rate for one merchandising rule over an alternative.