SkincareSourced

Case Study: The INKEY List credits 25% of total revenue to loyalty activities with LoyaltyLion

The INKEY List Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

The INKEY List

Industry

Skincare

Challenge

Deepen customer relationships and grow repeat revenue.

Headline result

Tiered loyalty program lifts lifetime value and top-tier spend

Key results

25%

Of total revenue from loyalty activities

3.4x

Higher lifetime value for program members

5.3x

Higher spend from top-tier vs bottom-tier members

58%

Of total revenue from loyalty members

The challenge

The INKEY List, a fast-growing skincare brand, wanted to increase repeat purchases and customer lifetime value while gathering better first-party insight into how its most engaged customers behave.

The solution

The brand runs a tiered loyalty program on LoyaltyLion, rewarding engagement and purchases across tiers and using program mechanics such as quizzes to collect zero-party data and time-limited events to boost enrollment.

The results, in context

Loyalty activities account for 25% of the brand's total revenue, and loyalty members contribute 58% of total revenue. Program members show 3.4x higher lifetime value, while top-tier members spend 5.3x more than bottom-tier members.

Products used

LoyaltyLion LoyaltyLion Loyalty & Rewards