Women's Fashion RetailSourced

Case Study: EVEREVE's loyal customers order 5.7x more often after moving to LoyaltyLion

EVEREVE Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

EVEREVE

Industry

Women's Fashion Retail

Challenge

Replace an in-house program with connected online and in-store loyalty.

Headline result

Shopify POS loyalty unifies online and in-store shopping across 113 stores

Key results

5.7x

More frequent orders from loyal members vs non-members

30%+

Of total revenue driven by the loyalty program

113+

Physical stores integrated via Shopify POS

across 31 states

The challenge

EVEREVE, a US women's fashion retailer with more than 113 stores across 31 states, ran an in-house loyalty offering that could not connect online and in-store activity into a single customer experience.

The solution

EVEREVE moved to LoyaltyLion with a Shopify POS integration, creating one connected program where points earned online can be redeemed in-store immediately and vice versa, with clearer reporting behind the scenes.

“With LoyaltyLion, we have a much more transparent system behind the scenes, to be able to analyze this information and to make the program the best that it can be.”
TS
Tamer Selim
CTO, EVEREVE

The results, in context

Loyalty now drives more than 30% of EVEREVE's total revenue, and loyal customers order 5.7x more often than non-members. The retailer cites improved transparency into program data and stronger in-store customer engagement.

Products used

LoyaltyLion LoyaltyLion Loyalty & RewardsLoyaltyLion Shopify POS integration