Case Study: 100% Pure drives $244K in referral revenue and a 4x churn reduction with LoyaltyLion

Key results

The challenge

100% Pure, a clean beauty brand, sells through a Shopify Plus online store alongside 12 physical retail locations. The company wanted a single loyalty program that recognized and rewarded customers consistently across both online and in-store purchases.

The solution

100% Pure deployed LoyaltyLion's omnichannel loyalty solution, using a multi-link setup to connect its online store with its physical stores through Shopify POS so points could be earned and redeemed across channels.

The results, in context

The program drove a 3x increase in purchase frequency and $244K in additional referral revenue. Loyalty members spent 72% more than non-members, and 100% Pure recorded a four times reduction in customer churn.

Products used