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Case Study: Podravka's AI food assistant exchanges 343,792 messages in its first 90 days

Podravka Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Podravka
Industry
Food & Beverage
Challenge
Encourage healthier food choices via a conversational assistant.
Headline result
An AI chef-and-nutritionist assistant on Coolinarika drove engagement and longer site sessions.

Key results

343,792
Messages exchanged
first 90 days
101,429
Users engaged
first 90 days
18%
Conversion to engaged user
31%
Increase in overall site time

The challenge

Podravka wanted to help users make healthier food choices amid high overweight rates in Croatia. It set out to build an engaging conversational AI assistant on its Coolinarika platform.

The solution

Podravka built an AI assistant (SuperfoodChef-AI) on Infobip's Answers chatbot platform with Microsoft Azure OpenAI, combining recipe suggestions and nutrition guidance.

The results, in context

In its first 90 days the assistant exchanged 343,792 messages with 101,429 engaged users, an 18% conversion to engaged user, and a 31% increase in overall site time. Figures are quoted from Infobip's published Podravka customer story and dated when collected.

Products used

Infobip AnswersInfobip Microsoft Azure OpenAI Service