Consumer GoodsSourced

Case Study: Kibon drives a 300x campaign ROI with Infobip on WhatsApp

Kibon Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Kibon

Industry

Consumer Goods

Challenge

Modernize B2B partner communication and campaigns.

Headline result

A three-day WhatsApp campaign delivered high view and conversion rates without discounts.

Key results

300x

Campaign ROI increase

three-day campaign

94%

Message delivery rate

74%

Campaign view rate

10%

Conversion rate

The challenge

Kibon, part of Unilever, wanted to streamline communication with business partners such as bakeries, bars, and cafeterias, and to launch campaigns quickly with real-time assistance.

The solution

Kibon adopted Infobip's Moments and Conversations on the WhatsApp Business Platform, introducing a virtual assistant (Kiki) and behavior-based personalization via the built-in CDP.

The results, in context

A three-day WhatsApp campaign produced a 300x ROI increase alongside a 94% delivery rate, a 74% campaign view rate, and a 10% conversion rate, achieved without offering discounts. Figures are quoted from Infobip's published Kibon customer story and dated when collected.

Products used

Infobip MomentsInfobip ConversationsInfobip WhatsApp Business Platform