AutomotiveSourced

Case Study: Nissan Saudi Arabia boosts lead generation 138% with an Infobip WhatsApp chatbot

Nissan Saudi Arabia Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Nissan Saudi Arabia

Industry

Automotive

Challenge

Engage younger audiences during new-vehicle launches.

Headline result

Interactive WhatsApp chatbot campaigns engaged younger buyers during vehicle launches.

Key results

+138%

Lead generation boost

initial Kaito chatbot

93%

Message delivery rate

across campaigns

86%

Engagement rate

Patrol campaign

26%

Conversion rate

Patrol campaign

The challenge

Traditional marketing struggled to engage younger, tech-savvy audiences during Nissan Saudi Arabia's new-vehicle launches, calling for a more interactive digital approach.

The solution

Nissan KSA deployed an Infobip WhatsApp chatbot (Kaito) with carousel messages, WhatsApp Flows, the Vocalize voice game, and CDP integration with Salesforce.

The results, in context

The initial Kaito chatbot delivered a 138% lead-generation boost, and campaigns reached a 93% message delivery rate, an 86% engagement rate, and a 26% conversion rate on the Patrol campaign. Figures are quoted from Infobip's published Nissan Saudi Arabia customer story and dated when collected.

Products used

Infobip WhatsApp Business PlatformInfobip AnswersInfobip VocalizeInfobip Customer Data Platform