Media & EntertainmentSourced

Case Study: Anghami lifts artist engagement 265% with Infobip's WhatsApp Business API

Anghami Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Anghami

Industry

Media & Entertainment

Challenge

Scale artist communication beyond slow email and manual DMs.

Headline result

WhatsApp replaced slow email and manual DMs for artist communications at scale.

Key results

+265%

Higher engagement

8.91% to 32.53%

97%

Decrease in response time

4.5 min vs 140 min

25%

Engagement within first hour

milestone messages

The challenge

Anghami's email-based artist communication was slow and hard to measure, and manual outreach via Instagram DMs did not scale for sharing releases, milestones, and listener statistics.

The solution

Anghami moved artist communications to Infobip's WhatsApp Business API for personalized, trackable, and scalable messaging.

The results, in context

Anghami reported 265% higher engagement (from 8.91% to 32.53%) and a 97% decrease in response time (4.5 minutes versus 140 minutes), with 25% engagement within the first hour of milestone messages. Figures are quoted from Infobip's published Anghami customer story and dated when collected.

Products used

Infobip WhatsApp Business API