Case Study: SoftwareOne automates global marketing reporting with Improvado
Key results
The challenge
SoftwareOne's marketing organization operated across many regions and channels and needed consolidated reporting. Building and maintaining the required data integrations in-house would have been costly and slow to scale to global data and security requirements.
The solution
SoftwareOne adopted Improvado to aggregate and normalize marketing data across its stack. Improvado supported about 80% of the company's MarTech stack out of the box and scaled as usage expanded to global data.
“The Improvado team exhibited excellent communication, making sure that new features and improvements were incorporated based on SoftwareOne's specific needs and requirements.”
MMMatt MeskeRevenue Intelligence Director, SoftwareOne
The results, in context
SoftwareOne reported 67% savings compared with building an in-house solution and a 3X return on investment during the implementation phase, continuing at roughly 2X ROI beyond initial setup. Reports that previously took hours were generated in minutes.