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Case Study: AdRoll ships cross-channel attribution faster with Improvado's embedded API

AdRoll Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
AdRoll
Industry
Advertising Technology
Challenge
AdRoll needed many marketing data integrations for a new cross-channel attribution product.
Headline result
82% less engineering time and 5X faster time-to-market on integrations

Key results

82%
Engineering time saved on integrations
5X
Faster time-to-market
vs in-house build
300%
Expected first-year ROI
new attribution product
11
Platforms integrated in six months

The challenge

AdRoll set out to build a new cross-channel attribution product that required integrating many marketing data sources. Building and maintaining those integrations in-house would have consumed substantial engineering time.

The solution

AdRoll embedded Improvado's API to handle marketing data integrations, integrating 11 platforms within six months.

The results, in context

AdRoll reported saving 82% of engineering time on integration development and reaching market 5X faster than an in-house build, integrating 11 platforms in six months. The company expected 300% ROI in the first year for its new attribution product.

Products used

Improvado Improvado