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Consumer ElectronicsSourced

Case Study: ASUS unifies global marketing data with Improvado

ASUS Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
ASUS
Industry
Consumer Electronics
Challenge
A global electronics brand spent heavy manual effort aggregating regional marketing data.
Headline result
About 90 hours per week saved by automating marketing data aggregation

Key results

90 hrs/wk
Time saved on manual data work
80-100 hrs/wk
Freed for deeper analysis

The challenge

ASUS manages marketing data across many regions and channels, amounting to petabytes of data. Manual aggregation, normalization, and formatting consumed significant team time and limited analysis.

The solution

ASUS used Improvado to automate the collection and normalization of marketing data across regions, freeing analysts from routine data preparation.

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

JL
Jeff Lee
Head of Social, Media Buy, Influencer & Marketing Data, ASUS

The results, in context

ASUS reported saving about 90 hours per week by eliminating manual data aggregation, freeing roughly 80 to 100 hours weekly for deeper analysis instead of routine data preparation.

Products used

Improvado Improvado