Case Study: HD Supply increases search revenue 16% with Bloomreach Discovery
Key results
The challenge
The HD Supply ecommerce team found that its buyers wanted to make purchases quickly and reliably. HD Supply needed to help customers find the right products fast and order them efficiently so they could get on with their everyday business.
The solution
HD Supply adopted Bloomreach Discovery for AI-driven, personalized, and autonomous site search, revamping its search experience and adding the ability to add products to the cart directly from the search bar. The team relies on the Bloomreach algorithm to drive the majority of its search results, reducing manual workload.
“We rely on the Bloomreach algorithm to really drive the majority of our search results.”
BLBrooke LoganSenior Ecommerce Manager, HD Supply
The results, in context
Bloomreach reports HD Supply saw a 16% increase in revenue from search, attributed to the Bloomreach algorithm, along with a 4% increase in add-to-cart rate specifically from list and product detail pages. The page also cites 30 seconds to find and fix search query problems.