Case Study: 4Home achieves 800% ROAS with Bloomreach Engagement and Loomi AI
Key results
The challenge
4Home set a goal of expanding its brand into new markets, which depended on improving the performance of its Facebook Ads. The company faced a market where many businesses were seeing reduced results from Facebook Ads campaigns and struggling to reoptimize them.
The solution
4Home used Bloomreach Engagement with its Loomi AI to create custom and sophisticated ad audiences for lookalike targeting, retargeting customers who had not recently visited, and syncing this first-party data into Facebook Ads. According to the page, initial setup took a couple of days and creating an audience takes minutes.
“The ease with which you can set up a customer and detailed audience in Bloomreach to further use it in Facebook Ads is astonishing and a huge time saver for us.”
ZSZdeněk StaníkMarketing Manager, 4Home
The results, in context
Bloomreach reports that 4Home saw an 800% increase in return on advertising spend on Facebook — presented on the page as 8x ROAS with Loomi AI-powered Facebook ad audiences. Bloomreach states this generated significant additional monthly revenue toward 4Home's market-expansion goal.