Case Study: Half Magic grows automation revenue 110% year over year with Klaviyo
Key results
The challenge
Half Magic, a mid-sized beauty brand, wanted to migrate all of its CRM messaging into a single platform. Consolidating would make it easier to cross-segment and keep all customer data in one place.
The solution
Working with agency partner Lilo Social, Half Magic consolidated onto Klaviyo and adopted Customer Hub as a strategic lever for loyalty, engagement, and self-service support, pairing loyalty with RFM segmentation.
“Klaviyo Customer Hub definitely was a level up for us. Customer Hub has become this strategic lever for loyalty, engagement, and self-service support. Especially as a smaller team, that's huge for us.”
KCKristine CruzVP of DTC and Ecommerce, Half Magic
The results, in context
Over the trailing 12 months, Half Magic reported 5× year-over-year growth in repeat purchasers and 110% year-over-year growth in revenue from Klaviyo automations. Orders attributed to Customer Hub showed 2× higher average order value within 90 days.