Case Study: Case-Mate grows email revenue 50% year over year with Klaviyo
Key results
The challenge
Case-Mate, an Atlanta-based phone case and mobile accessories company founded in 2005, generated roughly 10% of total revenue from online orders. The team wanted more sophisticated, better-integrated email marketing tied directly to its Magento 2 store.
The solution
Case-Mate adopted Klaviyo for its native Magento 2 integration, completing setup within a couple of weeks. The team then built increasingly personalized, segmented campaigns using Klaviyo's segmentation tools.
“Since we started with Klaviyo, our email open rates have increased 50%, our revenue per recipient has increased 22%, our total direct-to-consumer revenue as a company is up 35% year over year, and our email has 50% revenue growth year over year.”
KNKeith A. NeelyVP of Ecommerce, Digital Marketing, Customer Support, and IT, Case-Mate
The results, in context
After moving to Klaviyo, Case-Mate reported email open rates up 50% and revenue per recipient up 22%. Email revenue grew 50% year over year, and total direct-to-consumer revenue rose 35% year over year.