Case Study: EZ Bombs grows ecommerce revenue 27% pairing Klaviyo with TikTok
Key results
The challenge
EZ Bombs, a Shopify-based food and beverage brand for which TikTok is the biggest channel, found its prior provider lacked clean integrations with social platforms, limiting how strategically it could use TikTok.
The solution
EZ Bombs used Klaviyo's pre-built TikTok integrations to segment its list by preferred retail channel and filter for genuine purchase intent, keeping pace with TikTok's evolving features.
“Klaviyo is great at keeping up with TikTok's evolution. TikTok is our biggest channel, and Klaviyo is always updating and adding new integrations that allow us to use TikTok even more strategically.”
BABen AmayaMarketing Director, EZ Bombs
The results, in context
In 2025, EZ Bombs grew total ecommerce revenue 27% year over year while lowering its TikTok cost per lead 22% year over year, using two pre-built Klaviyo integrations with TikTok.