Case Study: goodr drives 4.6x more orders with Yotpo loyalty
Key results
The challenge
goodr, an eyewear brand on Shopify, had a growing loyal customer base but lacked a scalable system to reward them. As it expanded, the brand needed a structured approach to drive retention and build lasting customer relationships.
The solution
goodr implemented Yotpo Loyalty & Referrals on Shopify to formalize rewards, encourage repeat purchases, and grow lifetime value across its customer base.
“We were just a young company and there were a ton of good ideas, but the size of the team, and internal knowledge around running a successful program, wasn't getting us where we needed.”
JGJared GrawrockHead of Lifecycle & Retention Marketing, goodr
The results, in context
goodr reported 4.6x more orders and a 57% repeat purchase rate through its Yotpo loyalty program. Customers making three or more purchases grew 81%, and sales from repeat customers rose 38%.