Case Study: Zscaler 10x's content production with Goldcast's end-to-end workflow
Key results
The challenge
Zscaler's global partner communications team needed to produce a high volume of branded webinar and video content for its global partner ecosystem, with fast turnaround and consistent branding. Producing and repurposing content at that scale strained the team's workflow.
The solution
Zscaler used Goldcast's Recording Studio and Content Lab as an end-to-end workflow to record, edit, brand, and repurpose event content, then distribute it quickly to global partners.
“Our global partner webinars are averaging nearly a 60% attendance rate. And then for our overall content production, we've been able to 10x our overall speed to value creation and output.”
ASAlex SuttonSenior Manager, Global Partner Communications and Experience, Zscaler
The results, in context
Zscaler 10x'd its overall speed to value in content creation and output using Goldcast, while its global partner webinars averaged nearly a 60% attendance rate. The team credited the platform with faster post-event content creation and quick, on-brand turnaround.