Case Study: FullStory gets an 8X return in qualified pipeline after moving to Goldcast
Key results
The challenge
FullStory's demand generation team runs more than 100 events a year across in-person, hybrid, and digital formats, but its prior platform (BigMarker) delivered poor registration experiences and could not scale. Setting up a single webinar took roughly six hours, two support staff, and 40 minutes of Marketo testing, consuming bandwidth across multiple teams.
The solution
FullStory evaluated platforms against a 36-point checklist and moved to Goldcast for its Marketo integration, self-serve reporting, engagement tools, and simpler backend setup. The team automated reminders, session-level attendance reporting, and recording uploads to Wistia.
“Not only does Goldcast have the positive ROI, it has the time savings as well.”
GPGeorgianne ParkerSenior Manager, Events & Field Marketing, FullStory
The results, in context
After switching, FullStory saw an 8X return in qualified pipeline from webinars alone and 480% growth in webinar registration per event, with average registration rising from 75 to 360. Event setup time fell from six hours to 15 minutes, webinar production tripled (from fewer than 5 to more than 17), and attendance rate climbed from 44% to 77%.