Case Study: Middesk builds a webinar program from scratch and influences $1.8M in pipeline with Goldcast
Key results
The challenge
When Kate Young joined Middesk in late 2023 as its first dedicated events hire, she had to build an entire events program from scratch — no existing webinar platform, templates, or processes. As a solo event marketer, she was responsible for digital webinars, field events, and trade shows simultaneously.
The solution
Middesk adopted Goldcast as its events platform, using its templates, event management, HubSpot and Salesforce integrations, and Content Lab to run a full-funnel program with a two-person team. Reusable templates let the team spin up new events in seconds.
“The templates in Goldcast are a huge efficiency win for us. We were able to do 25 webinars this year with just two staff members.”
KYKate YoungEvents Manager, Middesk
The results, in context
In 2025, Middesk's Goldcast-run program influenced $1.8M in pipeline from digital events, drew 3,200+ registrants at a 43.9% average attendance rate, and delivered 25 webinars as part of 55 total managed events. Templates saved the team roughly 25 hours annually.