Case Study: Uber for Business boosts webinar-influenced pipeline 25% and doubles content output with Goldcast
Key results
The challenge
Uber for Business relied on webinars as a core part of its demand generation engine, but its legacy platform offered archaic UX, no automatic registration notifications, no derivative content to extend webinar shelf life, and no in-depth reporting. These gaps prevented the team from maximizing results and scaling the program.
The solution
The team migrated to Goldcast for its user-friendly interface, branded video hubs, AI-powered Content Lab for repurposing, and Salesforce and Marketo integrations. Uber for Business used Goldcast to host webinars under its own look and feel and to generate derivative content at scale.
“We have seen double the webinar registration in Goldcast versus our legacy platform.”
AEArianna EtemadiehDemand Generation Marketing Lead, Uber for Business
The results, in context
Uber for Business doubled webinar registrations versus its legacy platform, lifted average attendance rates by 5-10% (peaking at a 52% attendance rate), and increased pipeline influenced by webinars by 25%. Derivative content output also doubled through Goldcast Content Lab.