Case Study: Sparro saved 25,000 hours a year with Funnel automation
Key results
The challenge
Sparro's Google Sheets-based reporting system became unstable as data volumes and transformation complexity grew. Frequent authentication failures and download issues required extensive manual troubleshooting, straining the team and frustrating clients.
The solution
Sparro consolidated data collection on Funnel's integration platform, using its connector library and custom connectors that Funnel builds and maintains from client API documentation.
“Custom connectors are incredibly useful and a massive benefit. We provide Funnel with the API documentation, and they build and maintain these connectors, which is quite remarkable.”
JTJordan TaylorData Science Specialist, Sparro
The results, in context
Sparro reported 25,000 hours saved annually through reporting automation and a further 1,000 hours saved each year in troubleshooting. The team attributed $150,000 in additional revenue generated to date to the freed-up capacity.