Travel & HospitalitySourced
Case Study: Miraval grew incremental bookings 89% with Funnel measurement
Miraval Case StudySourced & dated by Case Study Desk
Key results
The challenge
Miraval struggled with fragmented data and last-click attribution limits, making it hard to prove marketing's incremental impact to P&L-focused stakeholders. Complex booking journeys spanning online and call-center bookings were not captured by existing measurement.
The solution
Miraval adopted Funnel's triangulation measurement, combining marketing mix modeling and multi-touch attribution to map multi-touch booking paths across channels.
“The model told us we were spending too much on display and weren't getting conversions.”
AGAmy GoddardSenior Marketing Manager, Miraval
The results, in context
Miraval reported an 89% year-on-year increase in incremental bookings, with 202% conversion growth in paid social and 49% conversion growth in video.
Products used
Funnel Funnel data platformFunnel Marketing measurement (MMM + MTA)