Marketing & AdvertisingSourced

Case Study: Publicis Sweden cut report preparation time 90% with Funnel

Publicis Sweden Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Publicis Sweden

Industry

Marketing & Advertising

Challenge

Rising data volumes outpaced DIY reporting

Headline result

Publicis Sweden replaced an unstable DIY reporting stack with Funnel, cutting report prep time by 90% on selected clients and assembling standard media dashboards in about 30 minutes.

Key results

90%

Reduction in report prep time

Selected clients

30 min

To assemble a standard media dashboard

3,000

Data sources managed

25+ API connections

The challenge

Publicis Sweden managed rapidly expanding volumes of advertising data across many clients while facing growing demand for advanced insights. Early attempts to build a scalable solution on BigQuery and Google Data Studio proved unstable and hard to maintain across multiple accounts.

The solution

The agency moved data collection and preparation onto the Funnel data platform, connecting more than 25 unique API sources and managing thousands of data feeds with hundreds of custom dimensions and metrics. Standardized media dashboards were templated so new clients could be onboarded with advanced reporting within two weeks.

“Adding a new destination takes me 5 minutes with Funnel.”
JS
Johan Stockmarr
Data & Technology Director, Publicis Groupe

The results, in context

Report preparation time on selected clients fell by 90%, and standard media dashboards could be assembled in about 30 minutes. Funnel managed roughly 3,000 data sources and more than 800 custom dimensions and metrics across the agency's client base.

Products used

Funnel Funnel data platform