Case Study: Five Below lifts digital sales 22% with Blueshift AI personalization
Key results
The challenge
Five Below relied on batch-and-blast email marketing that offered no personalization and required manual campaign creation. A small two-person digital team could not deliver customer-centric messaging at scale without leaning on engineering resources.
The solution
Five Below adopted Blueshift's customer engagement platform to unify customer data and automate cross-channel personalization, using AI-powered product recommendations and abandoned-cart journeys. The setup let the two-person team build and launch campaigns independently.
“I've been able to do so much with Blueshift just as a two-person team, without having to rely on other resources like the tech teams or slowing down my timelines.”
CBCarrie BovaSr. Digital Marketing Manager, Five Below
The results, in context
Personalized product recommendations drove a 22% increase in digital sales. Abandoned-cart emails reached a 41% open rate with a 5.3% click-through rate, and 21% of those who clicked went on to make a purchase.