Case Study: CARiD grows email-driven revenue 148% with Blueshift product recommendations
Key results
The challenge
Before switching to Blueshift, CARiD used various marketing platforms but could not personalize product recommendations to a customer's specific car make, model, and year. Its prior platform offered limited integration and required developer support for new campaigns.
The solution
CARiD implemented Blueshift's customer engagement platform with AI-powered predictive models and a recommendation engine, integrating data sources to deliver vehicle-specific product suggestions across email and SMS based on browsing behavior and purchase history.
“Even our basic emails have product recommendations which have vastly improved its performance and, more importantly, our revenue from these emails by 148%.”
VBVolodymyr BoikoDirector of Marketing, CARiD
The results, in context
Adding product recommendations to campaigns drove a 148% increase in email-driven sales revenue and a 70% increase in email open rates.