Case Study: Ent Credit Union raises member engagement 32% on unified data with Blueshift
Key results
The challenge
Ent Credit Union ran a legacy, siloed technology stack anchored by an on-premises email system that prevented a unified member view and behavioral personalization. Building an approved audience took about 25 hours of work spread across roughly two calendar weeks.
The solution
Ent implemented Blueshift's customer data platform to unify more than 200 member data points, enabling rapid audience segmentation, behavioral targeting, and cross-channel orchestration across email, website personalization, and programmatic print.
“The biggest efficiency we gained is around segmentation. Previously, it would take about 25 hours of work time, usually about two calendar weeks, to identify an audience and get an approved audience back. Now, we do it in minutes.”
BSBen SavageDirector of Digital Marketing, Ent Credit Union
The results, in context
Unified profiles and marketer-friendly tooling drove a 32% increase in member engagement. A CD-renewal campaign saw a 250% increase in email engagement, an optimized checking-account campaign improved conversion rate by 259%, and audience segmentation that once took about 25 hours now takes minutes.