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Case Study: USA TODAY Co. cuts bandwidth over 50% during the 2024 elections with Fastly

USA TODAY Co. Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
USA TODAY Co.
Industry
Digital Publishing
Challenge
Handling election-year traffic and bots
Headline result
50%+ reduction in bandwidth usage

Key results

50%+
Cut in bandwidth usage
vs. peak, 2024 elections
20%
Cloud storage fell to 20% of peak usage

The challenge

During the high-traffic 2024 election period, USA TODAY Co. faced aggressive malicious traffic that risked overwhelming origin infrastructure and driving up bandwidth and cloud-storage costs, while user experience had to stay uninterrupted.

The solution

The team deployed Fastly CDN, Compute, Next-Gen WAF, and Bot Management - building an API gateway on top of Fastly CDN - to block bots and rate-limit harmful traffic.

Fastly's security solutions greatly protect us from malicious attacks and also protect our origin from excessive traffic, without impacting customer experience.

YN
Yanyan Ni
Principal Engineer, Site Reliability Engineering, USA TODAY Co.

The results, in context

Bandwidth usage dropped more than 50% compared to peak levels during the 2024 elections, and cloud storage fell to 20% of peak usage, driving cost savings while keeping user traffic stable and uninterrupted.

Products used

Fastly Fastly CDNFastly ComputeFastly Next-Gen WAFFastly Bot Management