Case Study Deskcasestudydesk.com
RetailSourced

Case Study: Dunelm makes its homepage 978% faster and ships 200x more often with Fastly

Dunelm Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Dunelm
Industry
Retail
Challenge
Modernizing a secure ecommerce stack
Headline result
978% improvement in homepage load speed

Key results

978%
Improvement in homepage load speed
200x
Increase in deployment frequency
1 to 200 per month
23%
Increase in basket performance

The challenge

Dunelm's developers modernized the retailer's ecommerce platform using an infrastructure-as-code strategy. They needed faster load times, stronger security, and the ability to deploy changes continuously without heavy operational overhead.

The solution

Dunelm deployed Fastly CDN, Next-Gen WAF, Compute, Bot Management, Image Optimizer, and Instant Purge, with configuration managed through Terraform.

Fastly CDN improved our homepage speed by 978% and reduced latency with minimal operational overhead.

JC
Jan Claeyssens
DevSecOps Principal Engineer, Dunelm

The results, in context

Dunelm's stack saw a 978% improvement in homepage load speed, a 23% increase in basket performance, and a 200x increase in deployment frequency (from 1 per month to 200 per month), alongside greater protection of customer data.

Products used

Fastly Fastly CDNFastly Next-Gen WAFFastly ComputeFastly Bot ManagementFastly Image Optimizer