Case Study: JetBlue cuts unwanted bot traffic 95% and migrates 35 sites in 3 days with Fastly

Key results

The challenge

JetBlue's website draws millions of visitors during major fare sales, where automated bot traffic threatens bandwidth and performance and even a tenth of a second of delay can affect conversion. The security team needed flexible, reliable bot mitigation with fewer false positives.

The solution

JetBlue deployed Fastly Next-Gen WAF and Bot Management with SmartParse to detect and block malicious traffic automatically while reducing manual rule work and false positives.

The results, in context

JetBlue cut unwanted bot traffic by 95%, preserving bandwidth during a major fare sale, reduced false positives, and migrated 35 sites in 3 days ahead of the holiday season.

Products used