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Case Study: Explorium sources every quarterly SQL through Lusha for 10x ROI

Explorium Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Explorium
Industry
Data Software
Challenge
Cold-outbound model lost prospects to gatekeepers
Headline result
10x ROI, with every quarterly SQL sourced via Lusha

Key results

10x
ROI
From strategic accounts closed via Lusha
65%
First-call demo booking rate
Among Lusha-found prospects
30
SQLs per quarter
All sourced through Lusha

The challenge

Explorium runs a fully outbound, cold-calling sales motion in which reaching decision-makers directly is essential. Gatekeepers previously cost the team a large share of prospects before a conversation could begin.

The solution

The sales team used Lusha to find direct contact details for target prospects, making first contact on outbound calls and emails.

“Out of my 30 SQL's per quarter, each and every single one of them relied on Lusha to make contact with these prospects.”

LB
Lance Burnstein
Head of Sales, Explorium

The results, in context

Explorium reported 30 SQLs per quarter, with every one relying on Lusha to reach the prospect, a 65% first-call demo-booking rate among Lusha-found contacts, and 10x ROI from strategic accounts closed through the tool.

Products used

Lusha Lusha PlatformLusha Browser Extension